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Trivago – Email Marketing

Posted by on in Case Studies
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Introduction:

Trivago, is a German multinational technology company specialized in internet-related services and products in the fields of hotels, lodging and metasearch.

Trivago is a hotel search with an extensive price comparison. The prices shown come from numerous hotels and booking websites.

This means that while users decide on Trivago which hotel best suits their needs, the booking process itself is completed through the booking sites

In the year 2015, Trivago burgeoning business has been successfully implementing various marketing tools, still falling short to share brands’ insight to clients in an elaborated way. Thus, they were in dilemma, which platform to choose to attain this objective?  What new avenues can be opted?

Situation:

Trivago was in a hunt for a real time fast way of updating its clients about their “SEASONAL OFFERS”. It wasessential to find a route that ensure direct reach to clients in their choice of environment.

Moreover, the task was real challenge because Trivago intended to get across elaborated and more insightful content in a cost effective manner, which was not possible with standard marketing platforms like SMS marketing, social media etc.  

Solution:

Trivago appoint Dataslices to get them out of this dilemma. Dataslices proposed Email marketing to them after comprehensive brainstorming. The impetus behind was the attribute email marketing to reach mass in a place most of them visit on daily basis – their INBOX. Besides, it offer benefits many marketing channels don’t; CREATING VALUE, PERSONAL TOUCH - AT SCALE!  

Dataslices created a terrific email campaign to keep clients informed about brands’ detailed information. 

trivago-email-marekting-dataslices.jpg

Dataslices fashioned a simple but catchy and easy-to-click & search email campaign which successfully appealed and persuade recipients to take action.  The designed email was attention-grabbing and hence fortified readers to take a deeper dive into the rest of the content.

Result:

Dataslices email campaign allow Trivago to comprehensively educate its clients about brands in a very price effective manner.  

As per Trivago, email marketing quadrupled traffic of customers in just two months of time. The campaign really helped to inform customers about special offers on booking flights & hotels and other discounts bargains. The tool enabled to put across right information to the right person at the right time.

Furthermore, Trivago were able to monitor the performance of the campaigns and surprisingly noticed following result:

emailmarketingresult.jpg

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Guest Monday, 26 June 2017

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