The succeeding type of the Bluetooth standard is named Bluetooth 5, and will be officially announced in late 2016 to early 2017.

Bluetooth 5 is anticipated to be a noteworthy upgrade over the existing version of the wireless standard. It is expected to offer double the speed and quadruples range with no increase in power consumption as compare to the current version.

Furthermore, the capacity of connection-less data broadcasts is predicted to upsurge by 800 percent.

Bluetooth marketing is part of a larger sphere of marketing known as location-based marketing or proximity marketing.

Moreover, market experts say, it will proffer significantly increased speed, range, broadcast messaging capacity and better sustenance for connection-less services. This huge & extended speed, range, broadcast capacity will make full-home and building and outdoor use cases a reality, faster and optimize responsiveness and propel the next generation of “connection-less” services, which means a reliable Internet of Things (IoT) connections.

All these immediate benefits of Bluetooth 5 are quite apparent and easy to grasp. Now your Bluetooth speaker will not stammer when you accidentally take your phone with you into the kitchen, thanks to more bandwidth for data transfer. The new version of Bluetooth will undoubtedly transform the way people experience the Internet of Things (IoT) as it will make things happen for people quite simply and seamlessly around them.

Features:

•     Double the speed
•     Four times the range
•     No increase in power consumption
•     Connection-less data broadcasts capacity upsurge by 800 percent.
•     Faster and optimize responsiveness.

With Bluetooth 5, data transfer will be more intelligent and richer and will redefine the whole approach of Bluetooth devices information transmission. It will also change the scenario from the app-paired-to-device model to a connection-less Internet of Things (IoT) where there is less need to download an app or connect the app to a device. Therefore, adding Bluetooth 5 in any organization marketing mix will be an obvious choice to ensure marketing endeavor success.

In a nutshell, Bluetooth has the ubiquity of a trusted wireless communication platform and a great history of achieving ground-breaking results in the field of marketing and advertising. It can be well predicted that Bluetooth 5 will stay ahead of the game due to embracing technological progressions from power efficiency to Internet of Things (IoT) connectivity.

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