Nowadays, high tech technologies grabs a large part of our life, and our time. Communication is an essential every day activity, which helps us stay in touch with friends, relatives, allows making new connections, and being up to date.

With the invention of Text Messages, the need of sending letters, or emails has, automatically, disappeared. Now, people can stay in touch 24/7 without any hindrance. Instant messaging had changed the whole way of communication, and eliminated all barriers.

But have we ever thought what the roots of Text Messages are? How did it all arise? To find out, we have to go back to 1991. Are you ready? Let’s get started!

Introduction

Yas Mall is home to 2.5 million sq ft of retail and entertainment at the heart of Yas Island, Abu Dhabi. It serves as a gateway destination offering an unparalleled retail experience to local residents, tourists and international guests.

Of late, a drastic revolution has taken place in terms of buying behavior of consumers, their buying patterns, product awareness, brand consciousness etc. On every day basis, we witness a new trend in the market as everything has transformed immensely. And the chief reason behind all this transformation is the nativity of Modern Retailing.

These days, consumers have wide options to choose and buy, huge malls, hyper & supermarkets, multiplexes, conventional & departmental stores, multi brand outlets, discounted shops etc. and hence, for unrivaled results, smart selection of marketing platform is of the essence. 

Doesn’t matter how gigantic the brand is, marketing efforts can’t be overlooked! 

Marketing platform should focus on the width of the brain, not the width of the wallet, and must be capable of leaving a lasting impression on clients; and induce them to TAKE ACTION! 

Is SMS Marketing part of your salon’s marketing strategy? The astronomical evolution of smart phone and technologies can’t be overlooked. Strange but the fact is, there are more mobile devices on this planet than people to hold them! And hence, incorporating SMS marketing tactics into your marketing mix is a MUST.

In the year 2015, BinHindi observed that although they are market leaders and functioning almost all marketing tools still their marketing endeavors are not quite productive when it comes to communicating promotional offers and other deals to customers.

Therefore, they wanted to opt a channel that could multi-fold footfalls by informing customers, provide clear benefits and a tangible return on investment.

Are you into restaurant business and not able put across weekly promotional messages across? Email blasts aren’t giving you effective & prompt results?

Of late, text message marketing is turning the tide of direct marketing. Thousands of restaurants have already reaping the benefits of SMS broadcast on every day basis. Therefore, let’s explore the majestic attributes of text-based marketing and get the reach your restaurant is missing out with other marketing platforms.

If you’re into any business, you’re probably no stranger to the immense range of digital marketing resources used these days to connect with current and prospective customers. Undoubtedly, the arrival of smartphones and tablets has brought drastic change in the field of marketing and become the most powerful tools. As a result, the value of SMS marketing has dramatically augmented and become highly substantial. 

As we all know, in order to get success it is imperative to understand your audience and get abreast of their needs, requirements and buying habits. SMS becomes the workhorse of mobile marketing. SMS stands for “short message service,” is considered quite essential within mobile marketing arsenal. In current scenario, everyone is tapping into mobile marketing and ripping its immensely valuable outcomes.