The total number of population, in UAE, is 9.266 million, active internet users are 8.81 million, active mobile social accounts is almost 6 million. Why do we need all these details? Before launching any marketing camping, it is crucial to study your target market. Accordingly, you can plan digital marketing campaigns, create a strategy, and get the most out of it.

Nowadays, high tech technologies grabs a large part of our life, and our time. Communication is an essential every day activity, which helps us stay in touch with friends, relatives, allows making new connections, and being up to date.

With the invention of Text Messages, the need of sending letters, or emails has, automatically, disappeared. Now, people can stay in touch 24/7 without any hindrance. Instant messaging had changed the whole way of communication, and eliminated all barriers.

But have we ever thought what the roots of Text Messages are? How did it all arise? To find out, we have to go back to 1991. Are you ready? Let’s get started!

Introduction:

Trivago, is a German multinational technology company specialized in internet-related services and products in the fields of hotels, lodging and metasearch.

Trivago is a hotel search with an extensive price comparison. The prices shown come from numerous hotels and booking websites.

Introduction

Yas Mall is home to 2.5 million sq ft of retail and entertainment at the heart of Yas Island, Abu Dhabi. It serves as a gateway destination offering an unparalleled retail experience to local residents, tourists and international guests.

Wi-Fi facility is often an unacknowledged and unrewarding perk. It has been noticed that quite often, people buy smallest of the thing from the store to use the Wi-Fi for the next 5-6 hours and when they finally leave, the brand has no record of their visit. We all know that database of clients rule the business and has exceptional power to drive traffic.

Therefore, it is imperative to exploit this opportunity to collect relevant data about visitors in an efficient manner. And social Wi-Fi is the answer to this quest.

The succeeding type of the Bluetooth standard is named Bluetooth 5, and will be officially announced in late 2016 to early 2017.

Bluetooth 5 is anticipated to be a noteworthy upgrade over the existing version of the wireless standard. It is expected to offer double the speed and quadruples range with no increase in power consumption as compare to the current version.

Did you know that 84% of the population can’t pass their day without Smartphone? According to the figures of 2015, UAE population is 9.58 million, and out of that, 4.69 million individuals use WhatsApp.

A very interesting fact about this platform is that “the users check WhatsApp messages more than 100 times a day”? This statistic makes it leading-edge marketing instrument to target the right customers. Moreover, it is an effectual idea to unleash the hidden potential and reach your target audience without delay.

The Music Chamber is a Dubai-based leading music center. Its 16-studio academy offers quality tutoring on several instruments, while the large showroom houses the region’s largest variety of musical instruments, accessories and books.  

It has 500 students from around 50 nationalities have made the Music Chamber their second home. It is where they explore life from a different perspective, learn how to play piano or violin, cello, guitar or percussion and share at our regular cultural activities in the universal language of music.

GEMS educations is an international education company.

It is a global advisory and educational management firm, and is the largest operator of kindergarten-to-grade-12 schools in the world, with a network of over 70 schools in over a dozen countries.

Wouldn’t it be amazing, if your SMS marketing campaign could fetch a 28 percent redemption rate? That’s precisely what happened when Marimekko Café propelled their SMS marketing campaign back in 2015. 

Moreover, Marimekko Café saw a good-sized return on all of their SMS marketing campaigns over the course of three months, resulting in 27%, 28%, and 29% redemption rate (purely from text message marketing). 

UAE marketplace is no different when it comes to implementing email marketing services and strategies. Email marketing undoubtedly has huge potential to yield lucrative results for businesses. It is a platform that allows companies to meet prospects in their choice of environment. Moreover, Email marketing offer benefits many channels don’t; CREATING VALUE, PERSONAL TOUCH - AT SCALE!

Of late, a drastic revolution has taken place in terms of buying behavior of consumers, their buying patterns, product awareness, brand consciousness etc. On every day basis, we witness a new trend in the market as everything has transformed immensely. And the chief reason behind all this transformation is the nativity of Modern Retailing.

These days, consumers have wide options to choose and buy, huge malls, hyper & supermarkets, multiplexes, conventional & departmental stores, multi brand outlets, discounted shops etc. and hence, for unrivaled results, smart selection of marketing platform is of the essence. 

Doesn’t matter how gigantic the brand is, marketing efforts can’t be overlooked! 

Marketing platform should focus on the width of the brain, not the width of the wallet, and must be capable of leaving a lasting impression on clients; and induce them to TAKE ACTION! 

Is SMS Marketing part of your salon’s marketing strategy? The astronomical evolution of smart phone and technologies can’t be overlooked. Strange but the fact is, there are more mobile devices on this planet than people to hold them! And hence, incorporating SMS marketing tactics into your marketing mix is a MUST.

In the year 2015, BinHindi observed that although they are market leaders and functioning almost all marketing tools still their marketing endeavors are not quite productive when it comes to communicating promotional offers and other deals to customers.

Therefore, they wanted to opt a channel that could multi-fold footfalls by informing customers, provide clear benefits and a tangible return on investment.

Are you into restaurant business and not able put across weekly promotional messages across? Email blasts aren’t giving you effective & prompt results?

Of late, text message marketing is turning the tide of direct marketing. Thousands of restaurants have already reaping the benefits of SMS broadcast on every day basis. Therefore, let’s explore the majestic attributes of text-based marketing and get the reach your restaurant is missing out with other marketing platforms.

Summer season usually season of shopping, as brands run many promotional offers therefore, it is one of the hectic seasons for companies as well as consumers. Customers continuously look for lucrative offers & willing to shell out money when they strike a great bargain. SMS marketing is an effective marketing channel for brands as it liberates them to advertise offers more unswervingly to captive prospects. Embracing SMS marketing is a best way to reach and engage target audience with a robust & multi-channel communication stream.

If you’re into any business, you’re probably no stranger to the immense range of digital marketing resources used these days to connect with current and prospective customers. Undoubtedly, the arrival of smartphones and tablets has brought drastic change in the field of marketing and become the most powerful tools. As a result, the value of SMS marketing has dramatically augmented and become highly substantial. 

As we all know, in order to get success it is imperative to understand your audience and get abreast of their needs, requirements and buying habits. SMS becomes the workhorse of mobile marketing. SMS stands for “short message service,” is considered quite essential within mobile marketing arsenal. In current scenario, everyone is tapping into mobile marketing and ripping its immensely valuable outcomes.